I'll comment at length about this topic.
Tony is unarguably the most ACTIVE chairman in the country. Many guys have more fame in the big leagues (e.g. Slater and company) but nobody to my knowledge puts more into the LOCAL amateur strongman scene, as far as I can tell.
That being said, I have spoken to some low-key pros and such who assert that Tony's meets are very dry, grip-oriented, even dull. Truth be told, they ARE lacking in panache, but that's precisely why I respect what he does. The ILUSS is a competitor-first setup, with rather basic events and implements, easier access to train them, etc. As Austin pointed out, this allows competitors simpler preparation over more exotic, crowd-pleasing things (anyone have a car deadlift apparatus lying around?).
I wasn't at the Morton meet this year but I remember Rob's last strongman in 2007 (the first one I ever attended). I served as a staff guy. He had many of the same events, save for the yoke and tire deadlift. He definitely does his homework and puts on a decent show, but my impression was that his priority was self-promotion above all else (had to wear the shirt, an announcer mentioning his practice repeatedly, etc). There is nothing wrong with that at all, of course. Strongman competitions are SUPPOSED to be a show to draw crowds for a reason usually other than strongman. But keep in mind that Tony holds most of his 'no frills' meets for the primary purpose of giving guys a venue to qualify for nationals without having to travel too much. Some of the meets are stacked and rowdy, others end up being kind of milktoast if not too many guys show up. Either way it's a lot of work for the little advertising he gets and it's a service to the athlets through-and-through.
Now, regarding the question posed about a Tony-less Illinois, that's impossible, since Tony IS Illinois strongman, so I shall base this on what we currently have.
1. Illinois has a lot of meets - this can water down the competition somewhat. One way to mitigate this is to have each meet with a characteristic set of events serving a particular purpose (some meets have these by default, anyway). An example - the June meet we held had a surprisingly large teen division, and I'll bet it was partly the event selection. I have suggested two meets for the following year - one very 'athletic' oriented (endurance medleys, drag, carry, flip, etc), the other more 'old-time-strongman' oriented (max lifts, static holds, stationary loading, no split-times on events, etc). So the former would be popular with teens and younger athletes where pure strength is not fully developed, and the latter with Master's competitors or guys like Byron who like strongman but can't run around with his hip and leg injury.
2. Craig mentioned "zones" - I like that - collaboration never hurts. Promoters are responsible for their own competitions, but for the extra stuff, Tony has some good ideas with his record-breakers and 'power' meets. To take the pressure off him I would like to see these at other places, perhaps a NAS (or ILSA) judge certification for power meets, almost like a powerlifting fed except with the overhead press (so kind of like, say, the APA federation). And a log pressd as a bench-only substitute. Some powerlifters would get in on this, I'm sure, and the athlete pool may grow somewhat. More open training 'grottos' of strongman never hurts.
Regarding record breakers - best idea ever, and possible in multiple places too, but a little more involved. For my end, I have been working hard all year to make almost every conceivable implement and event on-site. I am not finished but in a couple of months I shall be (hopefully). We plan on holding record-breakers in-house on the order of once or twice a month - both for official, repeatable ones (e.g. axle press, farmer's hold), and unofficial ones repeatable only with available equipment (tire flip, keg carry, etc). This could enthusiastically be extended to all Illinois competitors if they desire. Implements and athletes can also be brought to other parts of the state for a training day (Byron once suggested we get involved eventually with the Iowa guys from Team Weber since they are a mainstay at the UPA meets, so it's not a prohibitive thing). There could be some modest reward for the athlete who breaks a record impressively- dinner, beer, whatever, if the attendance is high enough, perhaps augmenting solidartiy to the sport, as well as help eliminate the 'record by circumstance' people get because the records are continually being tested.
3. Rule book. Tony suggested this idea before. Powerlifters are required to have one in every federation. Standardized judging in certain events for certain circumstances would be a good thing to nail downand for everyone to know ahead of time, athlete or not. Example - at ILSM, I penalized a competitor two seconds for failing to cross the line on a keg carry. He was perhaps an inch from the line. A heavyweight did the same thing. His judge gave him 80' distance, which cost him a trophy, when he was actually in 1st or 2nd up to that point. My penalty may have been perhaps too lenient and his too harsh. But both were consistent for the weight class, so neither were actually unfair. Still, having default rules for different events to iron out what circumstances lead to what penalties will help everyone in the long run. People can offer suggestions on the 30-something events typically seen in strength athletics.
My two cents..